Wholesale program

Dedicated pricing, bulk tiers, invoice terms after approval and priority access to stock, for businesses that buy parts to work with.

Who qualifies

This program is for businesses that install, service, resell or consume parts in the course of their work. You do not need to be large. You need to be a real business with a tax identification number.

  • Independent repair shops, truck accessory installers and upfitters.
  • Marinas, boat dealers, boat yards and on water service operations.
  • RV dealers, RV service centers and campground service operations.
  • Fleet operators, municipalities, rental fleets and agricultural operations.
  • Body shops, restoration shops and performance shops.
  • Online and brick and mortar resellers who carry their own inventory.

We do not approve accounts that exist only to buy at trade pricing for personal use.

What you get

Dedicated pricing

An approved account sees a standing trade discount on eligible catalog items the moment you log in. There is no code to remember and no minimum order to unlock it.

Bulk tiers

Quantity breaks stack on top of the standing discount as your order quantity on a line item increases. Higher volume moves you into a deeper tier automatically at checkout.

Net terms by invoice after approval

Once your account is approved and a short credit review is complete, you can order on invoice terms instead of paying by card. We issue the invoice against the order and you pay on terms. New accounts typically start on a card for the first orders and move to terms after a clean payment history.

Priority stock

Trade accounts are filled ahead of general orders on constrained items, and we will hold or reserve stock for a scheduled job when you tell us the date in advance. We also give you advance notice when a brand announces a supply interruption on something you buy regularly.

Everything else

  • A named contact who knows your account instead of a general queue.
  • Freight quotes prioritized and returned the same business day where possible.
  • Bulk fitment lookups: send a list of vehicles and we return the part numbers.
  • Shipping directly to your customer's address under your name, at no extra charge.
  • Order history and reorder lists inside your account.

How to apply

Fill out the wholesale application. It takes about five minutes. Have your business name, your tax identification number, your resale or exemption certificate if you have one, and two trade references ready if you want to be considered for invoice terms in the same pass.

What happens after you apply

  • Within one business day: we confirm we received the application.
  • Within two business days: we review the business details and the certificate, and come back with any questions.
  • On approval: your account is tagged for trade pricing and you get a confirmation email. Log out and back in and the pricing is live.
  • Terms review, if requested: a short credit review runs alongside approval and usually adds two to three business days. Terms are confirmed in writing with your limit and your due days.
  • Ongoing: your named contact introduces themselves and sends you the categories and brands most relevant to your work.

If we cannot approve an account we tell you why and what would change the answer. An application that is declined today can be resubmitted.

Program rules

  • Trade pricing applies to eligible catalog items and does not combine with promotional discounts.
  • Some brands set the advertised price on their products and are excluded from additional discounting.
  • Returns follow the standard policy: 30 days, unused, original packaging, restocking on opened or installed parts.
  • Invoice terms are a credit privilege. Late payment suspends terms until the balance clears.
  • Accounts with no order activity for 12 months are moved back to standard pricing and can be reactivated by email.

Talk to the trade desk

Applications, account questions, net terms and reorders go to b2b@auralakes.com. Everything else, including retail orders, returns and fitment questions, goes to info@auralakes.com.