About Aura Lakes

Automotive, truck, RV and marine parts and accessories. Brand authorized. Run by real people in Minnesota.

Who we are

Aura Lakes sells parts and accessories for cars, trucks, recreational vehicles and boats. We started in Minnesota, a state with 10,000 lakes, six months of winter and a lot of people who tow something on the weekend. That mix is the reason our catalog looks the way it does. A truck here hauls a boat in July and plows a driveway in January, and the parts have to survive both.

We are a retailer, not a manufacturer. What we do is choose good products from brands with a real warranty behind them, describe them accurately, tell you honestly whether they fit, and get them to your door quickly.

Brand authorized

Every brand we list, we are authorized to sell. That matters more than it sounds. An authorized purchase is a valid warranty purchase, so when something fails the manufacturer honors the claim instead of pointing at your receipt and declining it. It also means our product data comes from the brand rather than from a copied listing, so the specifications and the fitment you read here are the ones the engineer published.

We do not sell gray market goods and we do not sell parallel imports. If we cannot get a brand legitimately, we do not carry it.

What we carry

  • Truck: tonneau covers, bed liners, bed storage, steps and running boards, racks, towing, lighting.
  • Automotive: floor liners, cargo liners, seat covers, filters, ignition, weather protection.
  • RV: sanitation and holding tank care, water systems, appliances, leveling, covers, electrical.
  • Marine: trolling motor accessories, transducers and mounts, seating, hardware, ventilation, maintenance.

Roughly 1,800 items are live today and the catalog grows every week. We add products because a customer asked for them or because the data says people are searching for them, not because a number in a spreadsheet needed to go up.

Real people

Email us and a person reads it. That person can look up the fitment, call the brand's technical line, and tell you when a part is not right for your application even though it costs us the sale. Nothing on this site is answered by a bot that guesses.

We would rather have you order once and get it right than order twice and return one.

How we ship

Orders leave regional warehouses around the country, so most packages cross fewer states and arrive sooner. Stocked items go out within one business day on ground service. Large items travel by freight truck with a written quote to your address. The details are in our shipping policy.

What we will not do

  • List a part we cannot actually get.
  • Use a photograph of a product that is not the product you will receive.
  • Hide shipping cost until the last step of checkout.
  • Apply a restocking charge you were not told about in writing first.
  • Sell your personal information.